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Savvy Marketing for Small Business
Savvy Marketing for Small Business: Quick, Simple Tips for Busy Entrepreneurs Looking to Boost Sales and Master the Art of Marketing is your go-to podcast for easy, actionable marketing tips designed to fit your busy schedule.
Join us each week for bite-sized episodes packed with practical strategies and insights that you can implement on the go. Whether you're a seasoned business owner or just starting out, join us each week for quick tips on everything from social media marketing and content creation to branding and audience engagement.
Tune in for expert guidance from Samantha (who has over 20 years experience in the field!) that will help you grow your business without sacrificing your valuable time. Let us help you elevate your marketing game, one minute at a time!
Want more EASY marketing tips? Join our FB Community @ https://www.facebook.com/groups/marketingmadeeasywithsamantha
To connect with Samantha, visit www.samanthasheppardconsulting.com or email samantha@samanthasheppardconsulting.com
Episodes
35 episodes
The Power of Retargeting: Bringing Back Visitors Who Didn’t Buy (33)
In this episode of Savvy Marketing for Small Business, we dive into the power of retargeting—your secret weapon for bringing back visitors who didn’t buy. Learn why 97% of your website traffic leaves without making a purcha...
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13:40
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How to Run a Successful Marketing Campaign from Start to Finish (32)
In this episode of Savvy Marketing for Small Business, we break down How to Run a Successful Marketing Campaign from Start to Finish in easy-to-follow steps. From setting clear goals and knowing your audience to craf...
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16:33
Rewrite the Rules: Build a Business That Fits Your Life with Michelle Gruening (32)
In this episode, I sit down with Michelle Gruening —personal growth coach, adventurer, and the woman who traded expectations for elevation (literally, she climbed Kilimanjaro!). We talk about the power of giving yourself permission to make your...
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19:42
The Power of Testimonials – Using Social Proof to Build Trust (31)
The Power of Testimonials – Using Social Proof to Build TrustIn this episode, we’re diving into one of the most powerful (yet underused) marketing tools—testimonials! People trust people more than they trust busine...
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18:40
The Power of Planning Ahead -- How to Succeed on Purpose (30)
In this episode, I chat with Theresa Lacesa, a seasoned business owner who’s mastered the art of planning ahead to achieve intentional success. We dive deep into why planning on purpose is essential for thriving in business and life, and how it...
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21:16
The Secret to Staying Sharp: Productivity Hacks for Entrepreneurs (29)
In this episode of Savvy Marketing for Small Business, we’re diving into the art of staying focused in the fast-paced world of sales and entrepreneurship. With countless tasks and endless distractions pulling us in every direction, it’...
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16:12
How to Get Endless Referrals (28)
Savvy Marketing for Small Business is your go-to podcast for quick, actionable tips to boost sales and master marketing without the overwhelm. In this episode, I'm sharing a workshop that I did inside my FB Group -
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21:06
What it Takes to Be an Authentic Leader in 2025 with Rachael Finley (27)
In this episode of Savvy Marketing for Small Business, I chat with business consulting coach Rachael Finley about becoming an authentic leader in 2025.We discuss the importance of self-reflection, facing personal challenges, and...
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25:18
5 Marketing Trends Every Woman in Business Should Embrace in 2025 (26)
Get ready to elevate your marketing game in 2025! In this episode of Savvy Marketing for Small Business, we highlight five trends every woman in business needs to know to stay ahead. From hyper-personalized strategies t...
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20:23
Why Knowing Your Target Customer is the Key to Marketing Success in 2025 (25)
Unlock the secret to marketing success in 2025! In this episode of Savvy Marketing for Small Business, we dive into why understanding your target customer is essential. Learn how to define your ideal audience, validate your assumptions...
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21:10
Time for a Brand Refresh? How to Know When It’s Time to Redesign (24)
In this episode, I sit down with expert website designer Makena Delaney to discuss the telltale signs that your brand might need a refresh. From outdated visuals and shifting business goals to evolving customer needs, we break down when...
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32:07
Convert with Confidence: Effortless Strategies to Nurture and Win Over Leads (23)
Struggling to turn leads into loyal customers? In this episode of Savvy Marketing for Small Business, learn a proven roadmap for nurturing leads with personalized follow-ups, delivering value, and confidently closing the sale. ...
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25:11
Unforgettable Marketing: How to Stand Out in a Crowded Space (22)
Struggling to stand out in a crowded market? In this episode of Savvy Marketing for Small Business, we dive into the power of defining your Unique Selling Point (USP). Learn how to discover, refine, and leverage what makes...
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17:27
Goals, Resolutions, and Marketing Plans: The Perfect Trio for 2025 (21)
In this episode of Savvy Marketing for Small Business, we break down the difference between resolutions and goals, emphasizing how strategic marketing is the key to turning aspirations into results. Resolutions are great intentions, bu...
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17:26
Block It Like It’s Hot: Get More Marketing Done in Less Time with Time Blocking (20)
In this episode, we’re tackling the ultimate productivity hack: time blocking! Discover how busy women in business can use this strategy to streamline their marketing, maximize their time, and reduce stress. Learn practical tips ...
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18:27
Marketing on a Budget: High-Impact Strategies That Don’t Break the Bank (19)
Marketing on a Budget: High-Impact Strategies That Don’t Break the BankIn this episode, we’re diving into powerful, affordable (and often free!) marketing strategies to help you grow your business without draining your wa...
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22:41
Mastering the Mompreneur Balance: Calendars, Delegation, and Finding Joy with Cindy Witteman (18)
In this episode of Savvy Marketing for Small Business, I sit down with Cindy Witteman to tackle one of the biggest challenges facing mompreneurs: balancing life as both a mom and a business owner. Cindy shares her practical ins...
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21:07
Building Confidence on Camera: Tips for Video Marketing (17)
In this episode of Savvy Marketing for Small Business, we dive into building confidence on camera for video marketing. If being on camera makes you nervous, you’re not alone! We'll cover mindset shifts to calm your nerves, prac...
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18:06
The Secret to a Great Marketing Calendar: Planning Tips for Busy Women (16)
In this episode of Savvy Marketing for Small Business, we’re diving into The Secret to a Great Marketing Calendar: Planning Tips for Busy Women. Learn how to create a marketing calendar that saves you time, keeps yo...
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23:04
Renting vs. Owning Your Marketing Space: Why You Need More Than Social Media (15)
In this episode of Savvy Marketing for Small Business, we explore the difference between renting and owning your marketing space. Discover why relying solely on social media puts your business at risk and why building an email list is ...
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17:35
Dealing with Perfection and the Cost of Overthinking (14)
In this episode of Savvy Marketing for Small Business, we dive into how perfectionism and overthinking can paralyze women in business, especially when it comes to marketing. I share insights on why chasing perfection is an...
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9:42
Mastering the 4 E’s of Content (13)
In this episode of Savvy Marketing for Small Business, we explore the 4 E’s of content: Emotion, Entertainment, Education, and Enemy. Learn how to connect with your audience emotionally, keep them engaged with entertaining...
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14:30
Why Your Consistency Isn't Paying Off (And How To Fix It!) (12)
Are you posting consistently on social media but still hearing crickets? In this episode, we dive into the common pitfalls of social media strategy and how to fix them. From posting fluff instead of value, shouting into the void wi...
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19:47
Mindset and Marketing - How Your Mindset Will Help You Grow (11)
In this episode of Savvy Marketing for Small Business, we dive into the powerful connection between mindset and marketing success. Learn why cultivating a success-driven mindset is key to boosting your confidence and taking bol...
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24:10
Mindset Mastery: Breaking Barriers in Business with Lena Khais (10)
In this episode of Savvy Marketing for Small Business, I sit down with Lena Khais, owner of Atlas Paradigm, to dive into the power of mindset in business. We explore how overcoming limiting beliefs and breaking through mental b...
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26:58