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Savvy Marketing for Small Business
Savvy Marketing for Small Business: Quick, Simple Tips for Busy Entrepreneurs Looking to Boost Sales and Master the Art of Marketing is your go-to podcast for easy, actionable marketing tips designed to fit your busy schedule.
Join us each week for bite-sized episodes packed with practical strategies and insights that you can implement on the go. Whether you're a seasoned business owner or just starting out, join us each week for quick tips on everything from social media marketing and content creation to branding and audience engagement.
Tune in for expert guidance from Samantha (who has over 20 years experience in the field!) that will help you grow your business without sacrificing your valuable time. Let us help you elevate your marketing game, one minute at a time!
Want more EASY marketing tips? Join our FB Community @ https://www.facebook.com/groups/marketingmadeeasywithsamantha
To connect with Samantha, visit www.samanthasheppardconsulting.com or email samantha@samanthasheppardconsulting.com
Episodes
49 episodes
The Power in Making Decision - And What Happens If You Wait (47)
In this episode of Savvy Marketing for Small Business, I’m joined by the incredible Sarah Stokes from The Juicy Good Life, and we’re diving deep into the power of decision-making....
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18:03
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Marketing Mistakes Happen -- Now What? (48)
In this episode of Savvy Marketing for Small Business, Samantha gets real about something every entrepreneur faces—marketing mistakes. From messy launches and “meh” messaging to ghosting your audience after a big push, she ...
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16:56
Building a Brand that Shines: Simple Steps to Position Your Message and Attract Clients on Repeat (46)
In this episode of Savvy Marketing for Small Business, Samantha Sheppard dives into the essentials of building a strong brand identity and positioning it effectively in the market. She shares simple, actionable strategies f...
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18:54
Freebies That Actually Work — Why Lead Magnets Matter and How to Use Them (45)
In this episode of the Savvy Marketing for Small Business podcast, we’re breaking down why freebies—like e-books, checklists, and templates—are a total game-changer for your marketing strategy. I’m sharing how these lead ma...
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10:34
Ingredients for a Successful Business (44)
In this episode of Savvy Marketing for Small Business, Samantha breaks down the four key ingredients every woman in business needs to build a successful, client-attracting brand: a clear vision, messaging that connects, a simple repeat...
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9:32
Less Mess, More Success: Decluttering Your Home, Mind, and Schedule (43)
In this empowering podcast episode, I sat down with Sharon Hines, a decluttering expert who helps women clear the chaos from their homes, minds, and schedules so they can reclaim their peace—and their productivity. Sharon shares how...
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23:36
11 Habits of Successful Women (42)
In this empowering episode of Savvy Marketing for Small Business, Samantha breaks down 11 powerful habits of successful women—the real, behind-the-scenes practices that fuel clarity, confidence, and consistent growth. <...
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15:07
How to Have a Profit Driven Summer: Being Present and Profitable All Summer Long (41)
In this episode of Savvy Marketing for Small Business, Samantha dives into the real-life chaos of summer as a mompreneur and shares how to create a profit-driven summer without burning out. From embracing the messy m...
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14:19
The Role of Mobile Marketing in Today’s Business Landscape (and How to Use It to Grow Your Small Business) (40)
In today’s episode of Savvy Marketing for Small Business, we’re diving into the essential role of mobile marketing in today’s business landscape — and why small business owners can’t afford to ignore it. I’ll break d...
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18:40
Shift Happens! How to Handle The Unexpected and Embrace Change (39)
In this inspiring episode, I sat down with Tracie Root, founder of the Gather Community, to talk all things life, change, and the wild ride of entrepreneurship.We dove into what it means to expect the unexpected and why...
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20:36
Color Me Confident: How Finding Your Season Helps You Shine in Life & Business (38)
In this inspiring podcast episode, I sat down with the incredible founders of Season of Color, a business dedicated to helping people discover the colors that align with their unique undertones and hues. Through personalize...
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19:26
How to Grow Your Group on Social Media (Without Feeling Salesy or Spammy) (37)
In this episode of Savvy Marketing for Small Business, we’re diving into smart, non-spammy ways to grow your Facebook group with intention and ease. I’m sharing six proven strategies—from hosting fun ...
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19:59
The Marketing Power Hour: How to Grow Your Audience in ONE Hour a Day (36)
In this episode of Savvy Marketing for Small Business Owners, we talk all about The Marketing Power Hour. We dive into a simple yet powerful strategy for business owners who want to maximize their time on social media.&nbs...
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12:03
Boost Your Brand with a Book: Tips from a Publishing Pro (35)
In this episode of Savvy Marketing for Small Business, I sit down with the incredible Keren from Quantum Shift Media to talk about the powerful impact writing a book can have on your business. We dive into how becoming an a...
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18:46
The Power of Retargeting: Bringing Back Visitors Who Didn’t Buy (34)
In this episode of Savvy Marketing for Small Business, we dive into the power of retargeting—your secret weapon for bringing back visitors who didn’t buy. Learn why 97% of your website traffic leaves without making a purcha...
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13:40
How to Run a Successful Marketing Campaign from Start to Finish (33)
In this episode of Savvy Marketing for Small Business, we break down How to Run a Successful Marketing Campaign from Start to Finish in easy-to-follow steps. From setting clear goals and knowing your audience to craf...
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16:33
Rewrite the Rules: Build a Business That Fits Your Life with Michelle Gruening (32)
In this episode, I sit down with Michelle Gruening —personal growth coach, adventurer, and the woman who traded expectations for elevation (literally, she climbed Kilimanjaro!). We talk about the power of giving yourself permission to make your...
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19:42
The Power of Testimonials – Using Social Proof to Build Trust (31)
The Power of Testimonials – Using Social Proof to Build TrustIn this episode, we’re diving into one of the most powerful (yet underused) marketing tools—testimonials! People trust people more than they trust busine...
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18:40
The Power of Planning Ahead -- How to Succeed on Purpose (30)
In this episode, I chat with Theresa Lacesa, a seasoned business owner who’s mastered the art of planning ahead to achieve intentional success. We dive deep into why planning on purpose is essential for thriving in business and life, and how it...
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21:16
The Secret to Staying Sharp: Productivity Hacks for Entrepreneurs (29)
In this episode of Savvy Marketing for Small Business, we’re diving into the art of staying focused in the fast-paced world of sales and entrepreneurship. With countless tasks and endless distractions pulling us in every direction, it’...
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16:12
How to Get Endless Referrals (28)
Savvy Marketing for Small Business is your go-to podcast for quick, actionable tips to boost sales and master marketing without the overwhelm. In this episode, I'm sharing a workshop that I did inside my FB Group -
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21:06
What it Takes to Be an Authentic Leader in 2025 with Rachael Finley (27)
In this episode of Savvy Marketing for Small Business, I chat with business consulting coach Rachael Finley about becoming an authentic leader in 2025.We discuss the importance of self-reflection, facing personal challenges, and...
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25:18
5 Marketing Trends Every Woman in Business Should Embrace in 2025 (26)
Get ready to elevate your marketing game in 2025! In this episode of Savvy Marketing for Small Business, we highlight five trends every woman in business needs to know to stay ahead. From hyper-personalized strategies t...
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20:23
Why Knowing Your Target Customer is the Key to Marketing Success in 2025 (25)
Unlock the secret to marketing success in 2025! In this episode of Savvy Marketing for Small Business, we dive into why understanding your target customer is essential. Learn how to define your ideal audience, validate your assumptions...
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21:10
Time for a Brand Refresh? How to Know When It’s Time to Redesign (24)
In this episode, I sit down with expert website designer Makena Delaney to discuss the telltale signs that your brand might need a refresh. From outdated visuals and shifting business goals to evolving customer needs, we break down when...
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32:07